Who we are

A founder-led brand for mood-driven living

We braid wellness, style, and music into everyday rituals—so your body, wardrobe, and vibe move in harmony.

Aura by Paula brand collage — wellness, fashion, and music elements
✨ Concept image. Final visuals may differ.

Our story

Aura by Paula began with a simple belief: wellness isn’t separate from how we dress, move, and listen—it’s the throughline. We’re building tools and experiences that make daily life feel balanced, expressive, and elevated.

At the center is Eunoia, our flagship MoodFit Mirror—guiding quick wellness prompts, mood-led playlists, and AR styling inspiration.

What guides us
  • Wellness is self-expression
  • Fashion reflects mood
  • Music shapes lifestyle
  • Community over hype

Our pillars

Wellness

Grounded prompts and micro-routines that fit real life—breath, mood, and movement.

Style

Outfit inspiration and wardrobe curation that supports how you want to feel.

Music

Soundscapes that set the tone—from getting ready to unwinding.

From the founder

I started Aura by Paula to make days and moments feel intentional. Wellness, style, and music are how I reset, express, and elevate my energy. Eunoia is the first step in sharing that with you.

– Kachy Paula Nwobi, Founder

Where we’re headed

Phase 1

Community & Pop-Ups

Founder-led sessions and playlists to shape the experience with you.

Phase 2

Prototype Previews

Private previews of the Eunoia Mirror with early waitlist access.

Phase 3

Launch

Limited early access and collaborations that fit mood-driven living.

Join the community

Be the first to know about pop-ups, playlists, and product updates. We’ll only email when it matters.

Exclusive updates, early invites, and first look at the prototype.

Media / Collabs

Press kit & brand assets available on request.

Contact Us