Policies — Aura by Paula

Privacy Policy

Aura by Paula (“Aura,” “we,” “our,” or “us”) is a lifestyle brand blending wellness, style, and music. This Privacy Policy applies to our websites, apps, events, and products — including Eunoia — collectively, the “Services.”

We collect information including wellness data (posture, biofeedback, wearables), style data (wardrobe uploads, preferences), music & mood data (Spotify, Apple Music integrations), account & community data (name, email, events), and device data (IP address, logs, usage).

We use this information to deliver personalized routines, styling, music, affiliate shopping, analytics, and support. We may share with service partners, vendors, event collaborators, or as required by law. We do not sell your personal data.

Your rights: access, correction, deletion, consent withdrawal (e.g., disconnect integrations), marketing opt-out, and portability. Contact us at hello@aurabypaula.com.

Terms of Use

Welcome to Aura by Paula. By accessing or using our Services, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Services.

You must be at least 13 years old (or the minimum age in your region) to use the Services.
We grant you a personal, non-transferable license to use the Services. You may not misuse, reverse engineer, or infringe rights.
Some features connect to third-party platforms; their terms also apply.
Our content is owned by Aura by Paula; your content remains yours but grants us a limited license for operation.
Paid features may be offered with posted billing terms. Fees are generally non-refundable.
The Services are provided “as is.” We disclaim warranties and limit liability to the extent permitted by law.
You agree to indemnify Aura by Paula for misuse or violations.

These Terms are governed by applicable law. Disputes will be handled in the jurisdiction where Aura by Paula is organized, unless otherwise required by law.